Pret enters Africa with new store opening in Johannesburg
Pret A Manger is entering Africa with the opening of a shop in South Africa’s Johannesburg.
The move marks the food-to-go brand’s entry into its 20th international market outside of the UK.
Subscribe to TRBSituated in the city’s Melrose Arch precinct, the new shop will launch on 14 February in partnership with Pret’s local franchise partner, Millat Group.
Pret said the new venture will offer the brand’s high quality food and drink options, including sandwiches, salads, wraps and breakfast options, with some having a uniquely South African flavour. Example products include the Soutvleis Sandwich and the Braaibroodjie Toastie.
Meanwhile, drinks will include barista-prepared organic coffees and beverages, organic juices, health shots, teas, smoothies, and iced drinks.
International expansion is particularly important for Pret given that £1 in every £4 is now spent by its customers outside of the UK. This together with new franchise partnerships helped drive the brand’s 22% uplift in worldwide system sales to £1.1 billion in 2023.
Pano Christou, chief executive of Pret, said: “This opening is an important step in Pret’s global journey. South Africa’s dynamic food culture and vibrant community made Johannesburg the perfect location for our first shop on the continent.
“We’re thrilled to bring a touch of Pret to this incredible city while incorporating South African flavours into our menu.”
