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Harrods launches beauty loyalty scheme

Harrods has launched a new loyalty programme tailored to customers at its H Beauty stores. Part of Harrods Rewards, the new MyBeauty offering will give members… View Article

HEALTH & BEAUTY

Harrods launches beauty loyalty scheme

Harrods has launched a new loyalty programme tailored to customers at its H Beauty stores.

Part of Harrods Rewards, the new MyBeauty offering will give members access to a range of benefits including points when purchasing beauty products, event invites and exclusive promotions.

In celebration of the launch, Harrods is offering customers £20 worth of rewards points for their first £25 spend and will be holding an H Beauty Carnival at each of its five beauty stores during October and November.

Annalise Fard, director of beauty at Harrods, said: “We have worked extensively to create a beauty loyalty proposition that will support long-term engagement with our customers across all Harrods beauty channels, while complementing our existing Harrods Reward programme.”

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