Harrods launches beauty loyalty scheme
Harrods has launched a new loyalty programme tailored to customers at its H Beauty stores.
Part of Harrods Rewards, the new MyBeauty offering will give members access to a range of benefits including points when purchasing beauty products, event invites and exclusive promotions.
In celebration of the launch, Harrods is offering customers £20 worth of rewards points for their first £25 spend and will be holding an H Beauty Carnival at each of its five beauty stores during October and November.
Annalise Fard, director of beauty at Harrods, said: “We have worked extensively to create a beauty loyalty proposition that will support long-term engagement with our customers across all Harrods beauty channels, while complementing our existing Harrods Reward programme.”
