Harrods trials H Beauty recycling scheme
Harrods is trialling a new scheme to help H Beauty customers at its Milton Keynes store to recycle their beauty cosmetics products.
Lasting for three months, the My Beauty Recycle & Reward pilot will allow for the recycling of two types of hazardous beauty products that are normally destined for landfill, as well as other used beauty products.
Customers will be incentivised to return a minimum of five used beauty products in order to access a range of beauty experiences and benefits as part of their membership of Harrods’ My Beauty Rewards programme. This includes earning rewards points, exclusive offers and services, and discounts on beauty treatments at Drybar and Townhouse.
Harrods is working with its recycling partner MYGroup on the trial which will accept nail polish and fragrance bottles in a first for a UK beauty recycling scheme. Classified as hazardous products, they have previously been very difficult to recycle.
H Beauty customers in Milton Keynes will also be able to recycle items such as compacts, mascara and eye shadow containers, as well as shampoo and skincare bottles, lotion pumps and vitamin bottles.
Mia Collins, head of beauty at Harrods, explained: “The launch of MyBeauty Recycle & Reward marks another incredible milestone for Harrods and H Beauty. The launch of the scheme showcases our commitment to bringing a more circular and sustainable shopping experience to our H Beauty customers, encouraging the H Beauty community to recycle beauty packaging and products that are not able to be recycled by traditional kerbside collections.”
The recycling stations will be situated by the tills at the H Beauty store.
Steve Carrie, director at MYGroup, added: “We’re proud to be working alongside one of the iconic brands of luxury British retail to reach new customers with our ground-breaking cosmetics and plastic recycling offering. MYGroup is trusted by a growing number of high-profile, forward-thinking partners in the retail space, who see the tangible, visible difference our in-store takeback schemes can make to meeting their sustainability goals.”