Freemans expands beauty offering
Digital department store Freemans has added 800 SKUs from well-known beauty brands to its range following last year’s launch of a new comprehensive beauty offering to complement its home and fashions ranges.
For spring/summer 2022, the retailer has listed Olay, Diego Della Palma, Lord & Berry and Nude By Nature, Charles Worthington, Sanctuary Spa and St. Tropez as well as smaller niche and start-up brands including Fabulous Me Company’s Nancy Sorrell Cosmetics.
The retailer has also brought back its ‘Beauty Call’ initiative that offers brands of all sizes the opportunity to come forward and discuss selling on Freemans.com.
Linda Quinn, Freemans chief merchandise officer, said: “A very healthy AW21 along with some more great brands for SS22 shows that this mix of well-known names, exclusives and niche offerings is paying dividends. We are excited about the progress made but we are not stopping here. As such we are looking for more brands, big or small to partner with us and be part of the ongoing growth story that is Freemans Beauty.”
Freemans’ beauty category includes cosmetics, skincare, fragrance and haircare. Brands launching on the site in 2021 included the likes of Elizabeth Arden, Moschino, SVR, Pur Cosmetics, Revlon and James Read.