Freemans launches first new customer credit offering in 13 years
The Freemans digital department store has launched a new customer credit offer, its first in 13 years.
The new Flexi3 offering will be promoted across all the retailer’s owned channels as well as above-the-line, social, digital and TV.
The move forms part of Freemans’ transformation programme and follows last year’s announcement that the retailer was retiring its catalogue to become a digital pure player.
Promoted through a new campaign, the credit offer gives customers the option of splitting payments over three months, with no interest, or spreading the cost over a longer term. This is in addition to paying nothing for the first five weeks.
The campaign follows the look and feel of the Made You Look creative that was launched by Freemans last year. Designed to grab attention and modernise perceptions of the Freemans brand, the latest execution sees a range of models of different ages, genders and sizes wearing some of the latest fashion from the retailer in a variety of ‘flexible’ poses.
With the concept delivered by Mullen Lowe, Canadian comedian and writer Katherine Ryan has provided a voiceover for the TV ad in which she explains how Flexi3 works.
The 30 second ads will run for the next seven weeks and will be supported across all Freemans owned channels as well as digital, paid social, Youtube and Pinterest.
Richard Cristofoli, Freemans chief customer officer said: “Over the past few years, we have evolved the way we communicate our offer positioning ourselves as a vibrant digital department store, showcasing the very best of product, enticing new customers to shop with Freemans as our transformational journey continues at pace.”
“Choice has always been an integral part and this has now been extended further to include newer more flexible ways to pay with the launch of Flexi3. We know that for many customers offering new alternative payment methods represents a key part of our value proposition. It’s why we have taken the decision to launch a brand-new credit offer”.
