Freemans release first ever Beauty Box as category sales up 33%
Digital department store Freemans has launched its first ever beauty box while announcing category sales have soared 33% in the first five months of the year to date.
As the UK’s online department store of choice, Freemans has seen an incredible 33% uplift in beauty sales in the last five months, as consumers flock to the site for the widest choice and best-value buys. Overall, the store now serves more than a million customers annually.
The limited-edition box features a range of skincare, haircare, and makeup that has been carefully selected by the Freemans beauty buyers to ensure shoppers of all skin and hair types beat the heat and look their best all summer long.
While many boxes offer only mini and travel-sized samples, new ‘The Beauty Box by Freemans – Summer Edition’ boasts a selection of seven full-size goodies alongside travel size and sample sizes.
In total, the incredible-value box is packed with beauty treats worth more than £150 but is available for just £55, a saving of £100 and available exclusively at Freemans.com.
Following the success of the Summer Beauty Box, Freemans plans to offer a new quarterly beauty box each season, curating the best buys of the season.
Freemans launched its full beauty offer back in September 2021 as part of a complete digital transformation of the 118 year old ex-catalogue brand. The complete offer now spans a whopping 2500 lines.
Michelle Fox Freemans Beauty Buyer said:
“The warmer weather means a switch up in our beauty regimes. Our new Summer Beauty Box has been specially designed to contain all you need to get your glow on all summer long. We’re confident our beauty team’s picks will become customers’ new favourites and all at an affordable price.”
Shoppers who snap up the box will also have access to a special offers on repeat beauty buys. The box itself will also include a bounce back offer to continue to encourage repeat beauty orders.
Full-size items included in the Freemans box range from the Sun Bum 3 in 1 Leave in Conditioner (118ml) worth £17, a £25 Diego Dalla Palma MyToyBoy Extra Volume Mascara (13ml) plus the Nail Kind Ohh My Orange Natural Vegan Nail Polish (8ml) which normally has a recommend retail price of £8.
