Elemis continues international expansion with entry into Sephora
British skincare brand Elemis is preparing for further US expansion with the launch of a range of some of its most popular lines at Sephora.
The products will debut online at the beauty retailer on 15 February and in 90 Sephora stores from the following day.
The move comes at a time of significant international growth for Elemis which has been venturing into new markets for several years.
Sean Harrington, co-founder and chief executive officer of Elemis, said: “We’re delighted to bring our iconic British brand to Sephora consumers across the US, which follows in the footsteps of our launch into Sephora China, Southeast Asia and the UK.
“This expansion with Sephora comes with huge opportunity and a journey we are thrilled to be embarking on. This is just the beginning of a very exciting partnership.”
The range at Sephora will include products such as Pro-Collagen Cleansing Balm, Pro-Collagen Marine Cream SPF 30, Dynamic Resurfacing Pads and an all-new Sephora Exclusive Collagen Health Starter Kit. For its debut at Sephora, the brand will be introducing a new visual campaign aimed at educating customers on the importance of protecting, restoring and renewing the skin’s collagen.
Brooke Banwart, SVP of skincare merchandising at Sephora, said: “We are thrilled to partner with Elemis and introduce our clients to their line of effective, collagen-supporting formulas. Our clients value innovative brands with responsible formulation and Elemis delivers on that with its holistic approach to skin health.”