Sephora will be holding its popular Sephoria beauty experience in London for the first time later this year.
Running from 16 to 17 October, the next edition of Sephoria Europe will feature the new immersive concept of Sephoria Beauty Metropolis, which will focus on beauty trend discovery and showcasing new and unreleased products.
Known for attracting crowds of visitors, the event will offer exclusive beauty experiences, brand activations, immersive masterclasses, creator appearances and product giveaways all under one roof.
Subscribe to TRBIt will also unveil brands that have yet to launch, offering attendees an exclusive preview of the beauty industry’s “next big sensations” backed by the retailer.
The ticketed event, which has previously been held in Paris and some US cities, is expected to attract beauty lovers from across Europe.
Catherine Spindler, Europe and Middle East president at Sephora, said: “Sephoria Europe is an unparalleled platform designed for the launch of the most daring innovations from our partner brands, offering our clients exclusive access to the very best in the industry.
“This unique gathering fosters an environment conducive to discovery and inspiration, reinforcing Sephora’s role as the ultimate partner of launching brands.
“Our decision to bring this edition to London reflects our strategic commitment and accelerated development in this vibrant city, which we increasingly recognise as a pivotal hub for our growth.”
Sephora will also be revealing the winner of the first Sephora prize for European beauty incubation at the event, after applications opened earlier this month across Europe. The initiative is designed to help discover, support and scale the most promising beauty brands across the region.
Sarah Boyd, UK managing director at Sephora, said: “We are absolutely thrilled to host Sephoria Europe in London this year. Having the event here allows us to celebrate the incredible energy of the UK since our successful launch in market, and more importantly, all our passionate clients across the country. It’s a landmark moment for beauty in the UK, and we can’t wait to welcome everyone.”
