Co-op boosts health and wellbeing offering through Holland & Barrett partnership
Co-op has partnered with Holland & Barrett as it looks to boost its health and wellness offering in its convenience stores.
The partnership has included launching a health and wellbeing range across 125 Co-op stores starting from 27 August, featuring both established and emerging brands.
New Co-op-branded “Health and Wellness” bays will showcase 52 lines, including vitamins and supplements, with a focus on gut health, family wellbeing, and preventative care from Holland & Barrett, Symprove, and Zooki.
Shoppers will also benefit from more convenient pack sizes, designed as a “top-up” to their favourite health products. The new range complements the Sports Nutrition line introduced in stores at the end of last year.
Francesca Miller, Co-op commercial buying manager, said: “The proactive health and wellness market is continuing to grow at a significant rate, and we believe the convenience sector has a huge role to play in supporting our shoppers as more and more of them take positive steps to improve their health and wellness.
“We are the experts in convenience and Holland and Barrett are the experts in proactive health, so we’re excited to be able to partner with them for this new offer.”
Anthony Houghton, chief executive UK & Ireland, Holland & Barrett, said: “By combining our product expertise with Co-op’s strong community presence, we’re creating a trusted and convenient route to better access to preventative health for everyone across the UK.
“Together, we can help more customers make small, positive changes that have a big impact on their long-term overall wellbeing.”
