Co-op revamps Fairtrade wines as shoppers trade up for Christmas
Co-op has undertaken its first major refresh in recent years of its biggest-selling Fairtrade wines.
From this autumn, the retailer will roll out new and improved labels on some of its most popular lines in the category.
Subscribe to TRBIn total, 14 wine lines have been redesigned, with many appearing in line with vintage changes. This will include the launch of Co-op’s Fairtrade South African Chenin and Fairtrade South African Shiraz from October.
Co-op was the first retailer to launch an own-brand fairly traded wine, in 2001, and remains the UK’s largest seller of Fairtrade wine. In 2025, it sourced 15.3 million litres of wine on Fairtrade terms.
Yseult Caroff-Richeux, head of commercial for wines & spirits at Co-op, said: “Our Co-op Fairtrade wines are some of our biggest selling lines, and our shoppers share our passion for ethical sourcing.
“This refresh is designed to make this popular range even stronger – with months of careful review helping to deliver even better quality in the glass, as well as a fresh new look that brings the story behind each bottle to life, celebrating the real impact the Fairtrade Premium has on the wine-producing communities.”
Other changes to the range this autumn include the expansion of Co-op’s premium own-label range, with two new lines, Irresistible Mosel Riesling and Irresistible Claret, being added.
Caroff-Richeux said: “This festive season, we expect shoppers to continue embracing a ‘drink less, but better’ mindset. While moderation remains an important trend, shoppers are also looking to trade up for special occasions, creating opportunities for premium wines such as our new Irresistible duo.”
