THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Omni Channel Futures 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Browns hires Nellie Eden as creative beauty editor

Browns has appointed Nellie Eden as creative beauty editor in residence as the luxury fashion retailer looks ahead to launching its beauty category later this year…. View Article

HEALTH & BEAUTY

Browns hires Nellie Eden as creative beauty editor

Browns has appointed Nellie Eden as creative beauty editor in residence as the luxury fashion retailer looks ahead to launching its beauty category later this year.

In her new role, Eden will be responsible for engaging with Browns’ customer base and taking them on a beauty journey “that is as unique and boutique as its fashion offering.”  This will include developing compelling campaigns, creative content, in-store programming and events.

Since 2020 she has been working as a creative consultant to the Byredo beauty brand and since 2021 as beauty editor at large for The Face Magazine. Previously, she was editor in chief at Dazed Media and also co-founded Creative Agency, Babyface. Her CV also includes a stint at Asos as deputy fashion editor.

Browns buying director Ida Peterrson said: “Nellie has such an innate understanding of the beauty world and all of its wonderful nuances. She brings her extensive knowledge of the industry to this project, and we are thrilled to have her on board as we work towards our launch later this year.”

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

THE NEXT EVENT

See all upcoming events

LATEST VIDEO

UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON
UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON

Watch video >