THE RETAIL BULLETIN - The home of retail news
News
Insights
Solutions
Events
About Us
Subscribe For Free
Curl Jelly brand Umberto Giannini expands in US with Ulta Beauty

Umberto Giannini is expanding further in the US through a partnership with Ulta Beauty. The launch includes an initial assortment of haircare products, available exclusively online…

HEALTH & BEAUTY

Curl Jelly brand Umberto Giannini expands in US with Ulta Beauty

Umberto Giannini is expanding further in the US through a partnership with Ulta Beauty.

The launch includes an initial assortment of haircare products, available exclusively online at Ulta.com.

Subscribe to TRB

The move follows the brand’s partnership with Amazon, where US sales are up 150% year-on-year, led by its popular Curl Jelly range.

Other Umberto Giannini products in the debut Ulta range include Curl Jelly Wash, Banana Coconut Detangler, Banana Butter Air Dry Cream and Crème De Curl.

Founded in the UK, the brand is best known for Curl Jelly, which has been on sale for more than 20 years and is designed for hair types including waves and coils.

Claire Shread, co-founder of Umberto Giannini, said: “We’re incredibly excited to expand Umberto Giannini’s presence in the US with Ulta.com.

“The response we’ve already seen from US consumers has been incredibly encouraging, particularly the organic growth of Curl Jelly on Amazon.

“Launching with Ulta.com allows us to build on that momentum and make the full Umberto Giannini experience more accessible to American consumers.”

Subscribe For Retail News
Google News

Subscribe to our daily newsletter

Subscribe for free