Boots re-couples with Love Island
Boots has teamed up with ITV2’s Love Island programme for a second year running.
The partnership will see Boots stock the villa with a range of beauty products, including fragrance, cosmetics, skincare, haircare, grooming products and items from sun protection brand Soltan. There will also be new product categories for 2022 including dental, nails, toiletries and travel health.
The exclusive beauty partnership will be supported with a new Boots marketing campaign entitled “Better Be Ready to Find the Ones” which will help customers discover the products seen on the show.
Boots will also be introducing its recently launched cosmetics brands 17 and MakeUp Revolution to the villa this year, as well items from Sculpted by Aimee, Boots Glow Banana and Boots Ingredients Haircare. The new lines will be joined by popular ranges from last season, such as Fenty, Huda, Liz Earle, Mac, No7 and Soap & Glory.
Boot has revealed that many brands experienced the ‘Love Island effect’ last year with sales sales of Fenty, Liz Earle and Boots Glow products increasing by 61%, 44% and 34% respectively.
Peter Markey, chief marketing officer at Boots, said: “We are so excited to be returning to the Love Island villa as beauty partner for the second year running. The islanders loved the beauty brands on offer last year, but this year there are even more brands across a greater number of categories for them to fall in love with. We hope to inspire customers to find their perfect beauty matches this summer.”
Bhavit Chandrani, ITV director of creative and digital partnerships, added: “We’re really looking forward to recoupling up with Boots as our beauty partner again as they are bringing the biggest and best in beauty to the villa. We love Boots’ commitment to helping everyone look and feel their best no matter what.”
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