Boots Hearingcare launches first UK World of Hearing store
Boots Hearingcare has opened a new flagship World of Hearing store in Welwyn Garden City.
The state-of-the-art concept space will aim to offer customers an immersive hearing care experience and will also be used to trial new products and services. In addition, the store will act as the business’s main location for innovation and training.
Led by hearing care specialist Sonova, the World of Hearing concept was developed in 2018. The Welwyn site is the first World of Hearing store to launch in the UK following a number of openings across Europe.
Customers will not be required to make an appointment as the store’s suites open up the opportunity for people to get a hearing test and speak with an expert at a time convenient to them.
Rob Skedge, managing director of Boots Hearingcare UK and Ireland, said: “Traditionally, hearing care hasn’t been an interactive experience. That’s something that both Boots Hearingcare and Sonova recognise needs to change if we are to break down barriers and the stigma that surround the topic of hearing care.
“That’s why this opening of the UK-first World of Hearing store in Welwyn Garden City is so important and so exciting. It represents an opportunity for us to revolutionise the way we think about the topic of hearing loss and how we communicate that message to the wider population and those people that need it.”
