THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
People Matter
Property
Retail Business Strategy
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Retail HR Central
Digital Transformation Strategy 2023
Retail Marketplace Strategy
Retail HR 2023
THE Retail Conference 2023
Customer Engagement Strategy 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Boots enhances online shopping experience to be more inclusive

Boots has partnered with Recite Me to add an accessibility toolbar option to its online store, in a bid to make its shopping more inclusive and… View Article

HEALTH & BEAUTY

Boots enhances online shopping experience to be more inclusive

Boots has partnered with Recite Me to add an accessibility toolbar option to its online store, in a bid to make its shopping more inclusive and customisable for its customers.

With more than 13 million people in the UK experience barriers when shopping online and this new technology will aim to make it easier for these customers to navigate the website.

The Recite Me assistive toolbar includes screen reading functionality, multiple reading aids, customisable styling options, text-to-speech and translation into over 100 languages. These features hope to give control to website visitors to manage how they view and interact with content to suit their individual needs.

Boots is the first retailer in the UK to offer the Recite Me technology on its online store.

Paula Bobbett, Director of E-Commerce at Boots UK, said: “We are delighted to be launching this market-first technology to boots.com, helping customers to customise the site to suit their own needs. The launch of the Recite Me accessibility tools help those customers who find it more challenging to shop online to browse, shop and manage their accounts hassle free.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News