Boots enhances online shopping experience to be more inclusive
Boots has partnered with Recite Me to add an accessibility toolbar option to its online store, in a bid to make its shopping more inclusive and customisable for its customers.
With more than 13 million people in the UK experience barriers when shopping online and this new technology will aim to make it easier for these customers to navigate the website.
The Recite Me assistive toolbar includes screen reading functionality, multiple reading aids, customisable styling options, text-to-speech and translation into over 100 languages. These features hope to give control to website visitors to manage how they view and interact with content to suit their individual needs.
Boots is the first retailer in the UK to offer the Recite Me technology on its online store.
Paula Bobbett, Director of E-Commerce at Boots UK, said: “We are delighted to be launching this market-first technology to boots.com, helping customers to customise the site to suit their own needs. The launch of the Recite Me accessibility tools help those customers who find it more challenging to shop online to browse, shop and manage their accounts hassle free.”
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