Boots commits to freezing prices of 1,500 own label products
Boots has committed to freezing prices across 1,500 of its own label products to ensure they remain affordable for customers during the cost of living crisis.
The Boots own label lines will be price locked until at least the end of the year and will include everyday essentials such as toothpaste, shampoo, nappies and shower gel.
The list of products spans a number of categories, such as toiletries, haircare, dental, health, wellness and beauty.
The newly expanded Boots own label range is now its biggest ever with over 11,000 health and beauty products.
Steve Ager, chief customer and commercial officer at Boots UK, said: “We always try to offer great value and the best price for our customers. In pulling together the list of products to include in the Price Lock Promise, we reviewed the lines that customers buy most regularly as well as those that are deemed to be day-to-day essentials. We want customers to feel reassured that the prices of a large selection of health and beauty favourites will be staying the same, helping them to continue to buy the quality lines they love at Boots.”
Boots has also recently launched its Price Advantage scheme which gives Boots Advantage Card holders access to exclusive discounts on over 400 products each month. It also holds a weekly £10 Tuesday flash sale where shoppers can snap up money saving deals on big brand products every week.