Bodycare celebrates robust Christmas sales and strategic expansion plans for 2024
Health and beauty retailer Bodycare reports 8.2% increase in Christmas period sales and 7% rise in golden quarter revenue.
In a buoyant start to the new year, Bodycare stores are delighted to announce a substantial surge in sales and margins over the festive season, with a remarkable 8.2% rise in sales for the four weeks ending December 31, 2023. The golden quarter also witnessed a commendable 7% growth in overall sales, driven by enhanced margins resulting from successful full-price sales strategies.
With over 130 stores predominantly located in the north of England, Bodycare is not only reveling in its recent successes but also eyeing an expansion of its store portfolio. The company plans to open 20 new stores in 2024, signaling confidence in the brand’s performance and market demand.
Baaj Capital, which acquired shares in June 2022, expressed satisfaction with the results, emphasising the positive impact of collaboration with the new management team. Jas Singh of Baaj stated that their significant group resources have played a crucial role in supporting Bodycare’s turnaround strategy.
CEO Tony Brown, while expressing his satisfaction with the recent achievements, highlighted the company’s continuous commitment to growth in 2024. He revealed that the sales and margin increase was primarily achieved through traditional brick-and-mortar channels. However, he unveiled plans for the imminent launch of a new e-commerce platform in collaboration with Baaj’s investment, Twenty-Twenty Digital Marketing.
Brown also discussed the ongoing efforts to enhance the company’s technological infrastructure, with the completion of the Electronic Point of Sale (EPOS) integration and plans for a comprehensive EPOS/Management information & stock management system during Q1.
Having been in operation since 1970 when it was launched by Graham and Margaret Blackledge on a market stall in Skelmersdale, Lancashire, Bodycare has been a stalwart in the industry, serving customers for over 50 years. As the company looks ahead, the focus remains on innovation, growth, and a continued commitment to providing quality products and services to its loyal customer base.