Beautycounter appoints chief commercial officer
Beautycounter has appointed Kara Trousdale as chief commercial officer as part of plans to accelerate growth.
In her new role, she will be responsible for overseeing and innovating Beautycounter’s omnichannel model.
Trousdale has been working with Amazon for nearly eight years, most recently as chief marketing officer for Amazon Fashion. Prior to that, she held leadership positions at Amazon Grocery and Personal Care as well as senior roles in other areas of the business.
In her new position, Trousdale will focus on scaling the company’s retail, ecommerce, field and partnerships channels.
Marc Rey, chief executive of Beautycounter, said: “Kara is an exceptional business strategist with an impressive track record of growing brands, having a deep, nuanced understanding of the needs of the modern consumer. She will be an incredible asset to our team as we continue to accelerate the growth of the business.”
The news follow Rey’s appointment as chief executive in February and founder Gregg Renfrew stepping into a new role as executive chair. Last April, Beautycounter was valued at $1 billion as part of its partnership with The Carlyle Group,
Commenting on Trousdale’s appointment, Renfrew said: “Kara’s innovative approach to brand expansion coupled with her passion for Beautycounter’s mission make her the perfect fit for the chief commercial officer role. I look forward to working closely with Kara in this next phase of our growth.”
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