THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Retail HR North 2025
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Beautycounter appoints chief commercial officer

Beautycounter has appointed Kara Trousdale as chief commercial officer as part of plans to accelerate growth. In her new role, she will be responsible for overseeing and innovating… View Article

HEALTH AND BEAUTY NEWS

Beautycounter appoints chief commercial officer

Beautycounter has appointed Kara Trousdale as chief commercial officer as part of plans to accelerate growth.

In her new role, she will be responsible for overseeing and innovating Beautycounter’s omnichannel model.

Trousdale has been working with Amazon for nearly eight years, most recently as chief marketing officer for Amazon Fashion. Prior to that, she held leadership positions at Amazon Grocery and Personal Care as well as senior roles in other areas of the business.

In her new position, Trousdale will focus on scaling the company’s retail, ecommerce, field and partnerships channels.

Marc Rey, chief executive of Beautycounter, said: “Kara is an exceptional business strategist with an impressive track record of growing brands, having a deep, nuanced understanding of the needs of the modern consumer. She will be an incredible asset to our team as we continue to accelerate the growth of the business.”

The news follow Rey’s appointment as chief executive in February and founder Gregg Renfrew stepping into a new role as executive chair. Last April, Beautycounter was valued at $1 billion as part of its partnership with The Carlyle Group,

Commenting on Trousdale’s appointment, Renfrew said: “Kara’s innovative approach to brand expansion coupled with her passion for Beautycounter’s mission make her the perfect fit for the chief commercial officer role. I look forward to working closely with Kara in this next phase of our growth.”

 

Subscribe For Retail News