THE RETAIL BULLETIN - The home of retail news
20 years serving the retail industry
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
Retail HR 2022
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
George at Asda launches collaboration with Netflix

George at Asda has collaborated with Netflix, to offer fashion and lifestyle products for the whole family. The partnership launched this week in selected stores and… View Article

GROCERY

George at Asda launches collaboration with Netflix

George at Asda has collaborated with Netflix, to offer fashion and lifestyle products for the whole family.

The partnership launched this week in selected stores and online at George.com, with branded items including footwear, accessories, stationary, mugs and boardgames available for fans of Netflix’s original series, including Squid Games, Stranger Things, Money Heist, Emily in Paris and Cobra Kai.

In addition, shoppers will also be able to pick up products from titles such as Friends and Big Bang Theory, which continue to be popular on Netflix.

As part of the collaboration, 12 stores will offer a wide range of clothing and general merchandise products and a further 38 will stock Netflix clothing and accessories.

There will also be a ‘flagship’ concession within Asda’s Milton Keynes store, where George has worked with Netflix to offer customers a more immersive experience, including branded changing rooms, dedicated product areas and access to the full range of 48 licensed products.

The partnership will see George launch a number of exclusive Netflix ranges throughout the year, with all items available for customers to purchase online.

The move comes as George continues to grow the number of licensed products it is able to offer, as they grow in popularity with customers.

Scott Macrae, Senior Buying Manager at George, said: “We are extremely excited to have launched our partnership with Netflix. We know that George is an important destination for customers looking to buy licensed product and Netflix has a broad range of properties that appeal to all the family.

“We feel this collaboration a great fit for George which allows us to continue to bring a range of product that is relevant and for all the family to enjoy.”

The George x Netflix range is now available online at george.com and in many Asda stores across the UK.

 

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News