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George at Asda launches new children’s adaptive clothing collection

George at Asda has launched an adapted clothing range as it looks to support independent dressing for children and young people with disabilities. Following the success… View Article

FASHION RETAIL NEWS UK

George at Asda launches new children’s adaptive clothing collection

George at Asda has launched an adapted clothing range as it looks to support independent dressing for children and young people with disabilities.

Following the success of its Easy on Easy Wear school uniform range last September, the brand has created a collection of everyday casualwear that has been specially adapted to make independent dressing easier for those with additional needs and reduced mobility.

Spanning 24 pieces, garments feature discreet and practical modifications that make day-to-day dressing easier for youngsters with special requirements. These include hidden hook and loop fasteners on necklines to make slipping sweatshirts and tees on and off more comfortable, and  higher backs and longer legs to ensure a level waistband and perfect leg length when seated.

Holes have also been added to make dressing easier for feeding tubes, whilst soft threads have been specifically incorporated and care labels removed to prevent potential irritation for children with sensory needs

George’s buying manager Vicki Radford enlisted the help of 14- year-old Ava Joliffe, an award winning deaf and blind artist from Preston, on accessibility issues and the design of the range.

Radford said: “It was really important to Ava that we designed our adapted collection in line with the main kidswear range, so children with disabilities can wear the same as their friends… and it was really important to us that these pieces remain competitively priced and affordable to all our customers.

“Working with Ava was a real joy; we’re all so proud of the pieces we’ve created together, and as a brand, are delighted to have been able to extend the range past schoolwear to encompass everyday dressing.”

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