M&S cuts British meat prices without reducing payments to farmers
M&S has announced that it is cutting the price of selected British beef, lamb and pork products, without reducing the payments it makes to farmers.
The investment will see the price of Diced British Beef (500g) fall to £6 from £7, British Lamb Mince (400g) reduce to £5.60 from £6.20, and British Pork Sausages fall to £2 from £2.60.
Subscribe to TRBM&S said the price cuts will make it easier for customers to choose British meat while supporting farmers who are facing growing competition from imported meat. M&S sources 100% British across beef, lamb, chicken, pork and eggs.
The move forms part of M&S’s wider investment in “trusted value” and making more shopping list essentials affordable without compromising on quality, sourcing standards or animal welfare.
The retailer said there will be no change to the reduced price products, but customers will simply pay less at the checkout.
M&S has long-term strategic agreements in place with key British meat suppliers, including 10-year partnerships with ABP and Dunbia.
Alex Freudmann, managing director of M&S Food, said: “British farmers play a vital role in producing the high-quality food our customers expect, and we’re committed to backing them for the long term.
“That’s why we’re investing to make our British beef, lamb and pork more affordable for customers while continuing to support farmers through the long-term partnerships that provide confidence to invest in their businesses.
“At a time when British farmers are facing increasing pressure, we’re proud to champion British produce, support high standards of welfare and quality, and help more customers choose British meat at M&S.”
