Wild launches standalone bays in Tesco stores
Sustainable natural body care brand Wild has launched in-store at Tesco with its own standalone bays.
Products include the brand’s range of deodorants, body washes and new compostable hair care range.
The rollout spans 744 Tesco locations nationwide, including 69 stores featuring the fully branded Wild bay and 675 stores equipped with shelf trays. Wild is adding to its existing range of deodorants stocked in the supermarket’s stores.
Charlie Bowes Lyon, co-founder of Wild, said: “We’re excited to partner with Tesco to bring our sustainable personal care solutions to a broader audience.
“Tesco’s commitment to sustainability aligns perfectly with our mission to reduce plastic waste, promote natural ingredients, and provide products that are trusted by hundreds of thousands of customers, who have collectively awarded us over 29,000 5-star Trustpilot reviews.”
Wild’s products come with a “case for life” that is used with 100% plastic-free, compostable refills that break down naturally.
Bowes Lyon added: “We’re proud to offer Tesco customers exclusive access to our innovative hair care and body wash products, designed with sustainability and quality in mind.”
