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Waitrose expands eco laundry range to meet customer demand

Waitrose is expanding its eco laundry range after seeing a 40% uplift in sales of the products. The updated range will include a new product that… View Article

GENERAL MERCHANDISE NEWS

Waitrose expands eco laundry range to meet customer demand

Waitrose is expanding its eco laundry range after seeing a 40% uplift in sales of the products.

The updated range will include a new product that washes items without the need for washing detergent. Called the ecoegg Laundry Egg, it contains two types of mineral pellets that work together to clean. The product can be used for up to 70 washes.

In addition, Waitrose will be stocking ecoegg Dryer Eggs which reduce tumble drying time and creasing. It will also be offering a new patented washing machine bag which filters out and traps plastic microfibres from synthetic clothes.

Andrea Watson, Waitrose & Partners laundry buyer, said: “Our customers are passionate about shopping in a more sustainable way, from wanting less food packaging to being environmentally responsible with household jobs. These new and innovative products offer more choice to help shoppers be cleaner and greener.”

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