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Trouva acquired by Re:store

Online homewares platform Trouva has been acquired by Re:store. Bought by collapsed furniture retailer Made in May last year, Trouva currently partners with over 650 independent… View Article

GENERAL MERCHANDISE

Trouva acquired by Re:store

Online homewares platform Trouva has been acquired by Re:store.

Bought by collapsed furniture retailer Made in May last year, Trouva currently partners with over 650 independent boutiques across Europe and shipped to 38 countries worldwide in 2022.

In a statement, Re:store said the purchase would “help bridge the gap between online and offline for independent retailers”. The company is planning to integrate its social commerce technology within the marketplace.

Trouva will remain as a standalone business following the acquisition.

Dimple Patel, chief operating officer of Trouva, said: “This new phase for Trouva is an exciting one for both the team and our independent community. After what has been a turbulent trading year for all retailers, we’re thrilled to have Re:store on board to help Trouva continue to push the boundaries of technology and retail.

“Our unwavering mission to make independent shopping accessible to all will  continue, as we strengthen our proposition and experience for both our community and our customers.”

Cambridge based Re:store was co-founded by Jon Reynolds and Siling Tan in 2020.

Reynolds said: “We’re excited by the opportunity to acquire Trouva and introduce our social commerce technology to Trouva’s fantastic boutiques and brands. We believe the future lies in enabling deeper connection and community online with authentic and passionate sellers, like those on the Trouva marketplace.

“We look forward to working with the Trouva team on delivering this shared vision and providing a fresh experience for independent retailers and their customers.”

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