Trouva acquired by Inspiration Commerce Group
Trouva, the online marketplace for independent boutiques, has been acquired by Inspiration Commerce Group (ICG).
Prior to this, it was owned by GCG Capital which acquired the business in February as part of a pre-pack administration after the site paused trading in January.
Subscribe to TRBIn recent years, Trouva’s operations have faced uncertainty as several ownership changes and payment backlogs led to concerns among its boutique partners.
In a statement, ICG said Trouva will benefit from its operational capabilities, financial infrastructure, and deep industry relationships, as it looks to ensure reliable payments, consistent platform support and renewed trust among boutiques and consumers.
The company said it has already established a dedicated “Boutique Success Team” to expedite outstanding payments and implement a transparent invoicing process.
In addition, Trouva’s website will undergo a phased modernisation, including the introduction of a faster checkout, improved search algorithms, and seamless integration with boutique inventory systems.
ICG will also invest in marketing campaigns to re-engage lapsed customers, “spotlight” high-potential boutiques, and expand Trouva’s footprint into North America.
ICG’s portfolio of digital brands also includes Stylight and My Best Brands.
Andrew Ladouceur, founder and chief executive of ICG, said: “Our track record with brands such as Stylight and My Best Brands has shown that when you combine a passion for curation with disciplined operational execution, you can unlock tremendous value for both shoppers and boutique partners.
“Trouva embodies the very spirit of discovery that we cherish, and we intend to invest heavily in its platform, vendor relationships, and customer experience.”
