The Entertainer offers daily Christmas quiet hour
The Entertainer is running a daily Christmas quiet hour in its 171 stores across the UK.
The initiative aims to create a calmer shopping environment for autistic people and for shoppers who find visiting busy stores at Christmas an uncomfortable experience.
Gary Grant, founder and executive chairman of The Entertainer, said: “For the first hours’ trading each day there will be no music playing, our lights will be dimmed wherever possible and our stores will be made to feel calmer for our Christmas quiet hour. This is to show our continued support for autistic people and their families and for those who find shopping during the festive season stressful and overwhelming.”
The Christmas quiet hour will be in operation for the first hour of trading at each store until 31 December.
Tom Purser, head of campaigns at the National Autistic Society, said: “We are delighted that our Autism Hour sponsor The Entertainer is introducing Christmas quiet hours. We hope more shops will be inspired by The Entertainer and do their bit to help make sure autistic people and their families have the same opportunities as everyone else. ”