McColl’s opens 100th Morrisons Daily store ahead of schedule
McColl’s has opened its 100th Morrisons Daily store, two months ahead of schedule.
The conversion of the McColl’s store at Ellesmere Port means local customers can now access a wider range of fresh food and groceries through new lines and Morrisons own-label products.
The rollout is a key part of McColl’s plans to become a food led convenience retailer as the conversions continue to deliver the strongest performance across the business, with two to three year payback on investment. McColl’s expects to be operating 350 Morrisons Daily stores across its total estate of around 1,200 stores by November 2022.
Jonathan Miller, chief executive of McColl’s, said: “We are extremely excited to reach the milestone of 100 Morrisons Daily stores, giving customers access to a wider range of products, greater value and a supermarket-quality fresh food and grocery offer. We are redefining neighbourhood retail in the communities we serve, putting us in the best possible position to meet customer demand in the future.
“Alongside an enhanced customer offer, we have a proven store conversion blueprint that offers a strong return on investment, delivering double-digit sales uplifts and rapid payback.”
David Potts, chief executive of Morrisons, added: “We are pleased to have very quickly opened 100 Morrisons Daily stores with our long term partner, McColl’s. The Morrisons Daily convenience format is proving popular with customers, and is a great way for us to broaden the reach of the Morrisons brand into more and more local communities.”
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