The Cotswold Company celebrates successful golden quarter
The Cotswold Company has enjoyed a successful golden quarter with net orders in the nine weeks to 31 December rising by 13% year-on-year to £16.4 million.
This marks a 64% uplift on the comparable pre-Covid period in 2019.
The digitally-led premium furniture and homewares retailer said the growth was driven by effective marketing initiatives which helped to increase online traffic and in-store footfall.
In the retailer’s core online channel, investment in the online user experience led to a 9% reduction in bounce rate and a 3% increase in conversion.
Meanwhile, retail sales in its showrooms increased by 19% year-on-year driven by improved conversion and 11% like-for-like footfall growth. The retailer opened its ninth UK store in the period in Bath city centre which is trading ahead of expectations.
Ralph Tucker, chief executive of The Cotswold Company said: “At The Cotswold Company, we are seeing consumers move away from ‘throwaway’ furniture in favour of high-quality, made-to-last products that better reflect their personalities across all rooms of the home – particularly in the run-up to hosting guests at Christmas and New Year.
“Looking ahead, we are confident that our online-led model underpinned with high-quality service and products as well as effective marketing investment will enable us to deliver our medium-term strategic goal of becoming the UK’s leading, premium handcrafted homeware brand.”