Superdrug enjoys sales growth in budget skincare range
Superdrug has reported seeing a dramatic year-on-year increase in sales of budget skincare products.
The health and beauty retailer said its customers are choosing lower price products in place of premium skincare items which is due in part to the rise in popularity of Korean skincare trends.
Sales of Superdrug’s own brand Simply Pure Hydrating Serum have surged by 700% year-on-year while the Simply Pure range has seen a 30% increase. Bioré’s new charcoal and baking soda cleansers have boosted sales for the brand with total sales up 137%.
While skincare staple Palmer’s Cocoa Butter Lotion has grown its sales by 21.5%, sales of Superdrug’s Own Brand Vitamin E Micellar Water have risen by 40%, which Superdrug said shows that consumers are opting for every day skincare as well as innovative and new skincare products.
Simon Comins, Superdrug buying director said: “When it comes to beauty sometimes the simple option is the best, and the most cost effective. But if customers are looking for innovation then they are lucky that the high street is moving fast to offer budget alternatives to designer brands.”
Superdrug operates around 850 stores across the UK and Ireland.
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