THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Retail HR North 2025
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Asda to roll out new budget range Just Essentials

Asda has launched plans for its own-label Just Essentials range as it looks to reposition its pricing. The grocer gave its own-label suppliers just four weeks… View Article

FOOD AND DRINK NEWS UK

Asda to roll out new budget range Just Essentials

Asda has launched plans for its own-label Just Essentials range as it looks to reposition its pricing.

The grocer gave its own-label suppliers just four weeks to support the rollout of the new budget range which will include over 300 products.

Asda described it as a “bold” move to target price-sensitive customers facing a cost-of-living crisis and stressed it wanted to emphasise the quality as well as competitiveness of its range.

The moves follow claims that Asda has lost its price competitiveness and been overshadowed by Tesco and Sainsbury’s. The retailer attracted criticism from food writer and campaigner Jack Monroe – who complained in January about price rises, saying she could not find the full range of Asda Smart Price products on a visit to her local store. The following month Asda pledged to roll out its Smart Price lines more widely.

 

Subscribe For Retail News