HEALTH AND BEAUTY NEWS
Superdrug unveils new menopause skincare range
5 October, 2023 | by
Angela BeeversSuperdrug has introduced a new skincare range aimed at women going through the menopause.
The launch of B. Menopause from the award-winning B. Skincare brand follows extensive research, focus groups and user trials with over 500 peri-menopausal and menopausal women.
Shona Bear, quality and technical manager at Superdrug, explained: “The new range has been designed with our customer in mind. We believe that great skincare during menopause should be within everyone’s reach – there’s no need to spend hundreds of pounds.
“We have done extensive research to find the right active ingredients to support skin changes at this time. We want to normalise menopause as a stage in life like any other, to remove the stigma and give simple, clear information – same you, slightly different skin, that’s all.”
Superdrug has drafted in menopause wellness practitioner and TikTok influencer, Kate Beavis, to help promote the range.
Priced from £13.99 to £16.99, the products are vegan, cruelty free, and formulated using sustainable palm oil.
