PEPCO to open first store in Spain next week
Pepco Group, the owner of the PEPCO and Dealz brands in Europe and Poundland in the UK, is to open its first PEPCO store in Spain.
Due to launch on 29 April, the shop will be situated within the Grand Via Shopping Centre in Alicante. The group is also planning to open ten further stores in the country by September including in Castellon de la Plana, Elche, Lorca and Xativa.
The move means that PEPCO will have 2,200 stores in 14 countries. When the Poundland and Dealz brands are included, Pepco Group will be trading in 16 countries across Europe with more than 3,200 stores.
Last September, PEPCO entered Italy and now has five stores across the country. The group has also begun preparations to expand into Austria.
Andy Bond, Pepco Group chief executive, said: “We completed extensive research on the Spanish market, which we already know well from the rollout of our Dealz brand there, and see it as a key part of our ambitious plans to become Europe’s pre-eminent discount variety retailer We are confident that the combination of western European store format and product quality at market-leading low prices will prove highly appealing to our new customers across Spain.”
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