Lululemon expands into Spain
Lululemon is expanding its international footprint with the opening two new stores and a local ecommerce site in Spain.
The move forms part of the sports wear company’s “Power of Three ×2” growth plan, which includes a quadrupling of its international revenue from 2021 levels by the end of 2026.
The launch of Lululemon.es in late July will be followed by the opening of two stores in Madrid and Barcelona in September.
André Maestrini, executive vice president of international at Lululemon, said: “As a brand which supports wellbeing, Lululemon has a strong synergy with the active, balanced lifestyle enjoyed in Spain. We’re looking forward to connecting with Spanish guests, through our website and at our first retail stores opening in Madrid and Barcelona. The strength of our model across product innovation, guest experience, community and culture provides a unique advantage as we introduce lululemon to our newest market.”
Market expansion is one of three key pillars in Lululemon’s growth strategy. It currently operates almost 40 stores and three local language sites in eight countries in Europe including France, Germany, Ireland, the Netherlands, Norway, Sweden, Switzerland and the UK.
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