One in three consumers expected to shop exclusively online this Christmas
A new survey has revealed that almost a third of UK consumers plan to do all of their Christmas shopping online this year.
The study by Yodel found this marked more than a fourfold increase from last Christmas when only 7% opted for online-only gift-buying.
The results of the survey have also revealed that 61% of shoppers plan to adopt a hybrid approach to buying gifts this festive season by doing a mix of online and in-store shopping. This approach was found to be particularly popular with young people, with almost 68% of 18 to 24 year olds planning to shop this way compared to just over half of the over 75s.
Other findings include the fact that three quarters of shoppers reported that they would or already have done more of their Christmas shopping online this year, with four in 10 saying they would be starting earlier than usual. In addition, almost a quarter said they would be spending less this Christmas.
Mike Hancox, chief executive of Yodel, said: “The run-up to Christmas is always one of the busiest periods for online retailers, but this year looks like it will be particularly intense as consumer appetite for ecommerce continues to grow. To cater to this increased demand, we are recruiting over 4,300 new colleagues for a range of roles across the business this festive season.”
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