M&S opens major new shop at Nottingham Giltbrook
Marks & Spencer has opened a new clothing and food store at Nottingham’s Giltbrook Retail Park.
With its easy access for people living in both Nottingham and Derby, the store will have a catchment area of 750,000 people which is the biggest population in the UK not previously served by an out-of-town M&S store. The shop will complement the retailer’s main Nottingham city centre store.
As part of its Never the Same Again programme, M&S is accelerating its transformation of its store estate as it looks to ensure it has shops in the right locations. M&S said the replacement of ageing stores is well underway with the closure of over 50 legacy shops now complete.
Shoppers at Nottingham Giltbrook will be able to use the updated M&S app to access both the Sparks digital loyalty scheme and M&S’s checkout-free technology, Mobile Pay Go. The retailer said it has seen strong growth in use of the app since March with over one million downloads.
The store’s 11,000 square foot foodhall has been designed with a trolley and not a basket in mind. The shop will stock every single bakery item M&S offers, as well as over 2,000 chilled and nearly 3,000 cupboard products. In addition, the frozen section is 35% bigger than in the average M&S foodhall.
Helen Milford, who joined M&S as stores director in June, said: “The need for the right shaped store estate has only been accelerated by this unprecedented time. Whilst it’s a challenging environment to open in, major openings such as Nottingham Giltbrook demonstrate how we’re adapting our portfolio to serve customers how they want to be served – digitally connected and seamlessly integrated with the online journey for those who shop online and collect in store.
“As we relocate and open stores our focus will remain making sure we’re digitally connected, in the right location for our family shopper and offering trusted value across clothing and food.”
