MINISO to open new small format store in central London
Lifestyle retailer MINISO will be opening a new London store in the heart of Chinatown.
Situated on Shaftesbury Avenue, the shop will be the first MINI MINISO in the UK.
The store will sell a range of the brand’s best-selling products, with a focus on TikTok favourite Blind Boxes and a selection of affordable lifestyle products, plushies and accessories. It will also stock new collections from top-selling MINISO lines, including Sanrio characters.
At just 40 square metres, MINI MINISO will be the smallest MINISO store to date and the brand’s 22nd store in the UK.
Due to open on 29 September, the new shop will be the retailer’s first in central London and follows the successful launches of other London stores in Westfield White City, Ealing Broadway Shopping Centre, Brent Cross and Wandsworth.
Saad Usman, chief operating officer at MINISO UK, said: “The Shaftesbury Avenue store represents quite a few milestones for us, our first MINI MINISO and the first time we have looked at dedicating a store to a more curated edit of our fans’ favourite items. So you could say we’re pretty excited to open the doors on Friday, and bring the MINISO joy to Chinatown London.”
MINISO has around 5,791 stores in over 100 countries.
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