Miniso to open biggest UK store to date
Miniso is to open its biggest ever UK store in London’s Camden.
Due to launch on 14 February, the shop on Camden High Street will span 4,110 square feet. It will be the brand’s 26th store in the UK and the fourth standalone high street location.
Embracing all things “cute”, the store will be the first to have dedicated zones for key ranges such as Sanrio, snacks, beauty and the brand’s Blind Box collectibles. It will also offer a range of homewares, cute accessories and the brand’s newly launched range of nail polishes, face masks, perfumes and essential makeup products.
Saad Usman, chief operating officer at Miniso UK, said: “At Miniso, the unveiling of our Camden store signifies a momentous step in our journey, driven by our belief that ‘Life is for Fun.’ Our store goes beyond the typical retail environment; it stands as a vibrant hub of joy, creativity and all things cute. With endless choices and delightful surprises, the Camden store perfectly embodies the unique spirit that defines Miniso.”
The store will have live DJ performances on the opening day and the first 400 shoppers through the door will receive a complimentary goody bag valued at over £25 with any purchase.
Miniso’s other London stores are situated in Oxford Street, Shaftesbury Avenue, Westfield White City, Ealing Broadway Shopping Centre, Brent Cross, Harrow, Lewisham and Wandsworth.
The brand has over 6,000 stores in over 100 countries including in New York’s Times Square.