Miniso to open first UK Miniso Friends store in Cardiff
Miniso UK will open the UK’s first Miniso Friends store at St David’s Cardiff next year.
At 6,600 square square feet, the new store will more than double the retailer’s footprint at the shopping centre and introduce its larger-format, IP-led concept to the UK market.
Subscribe to TRBDesigned to be a combination of retail, experience and community, it will feature dedicated IP toy zones and offer a range of collectables, including blind boxes, plush and licensed merchandise. It will also offer Miniso’s lifestyle, home, stationery, and gifting items.
The retailer said the format is designed to turn a shopping trip into a destination visit, and will increase dwell time and give fans and collectors a reason to travel.
Miniso has traded at St David’s since November 2020, when Cardiff became its second UK store and its first outside London.
Saad Usman, chief operating officer at Miniso UK, said: “Miniso Friends is our most immersive format, and St David’s is the right place to bring it to the UK first.
“Cardiff has been a strong store for us since 2020, and this move more than doubles our space in a centre that continues to attract the best names in retail and leisure.
“The format is built around IP, collectables and experience – the things that turn a visit into a destination – and it sets the standard for how we want customers to experience Miniso across the UK.”
Pablo Sueiras, head of retail & hospitality leasing at Landsec, said: “Miniso Friends will bring something completely new to Cardiff.
“Combined with our wider investment in St David’s, it will further strengthen the mix of retail, leisure and experiences we’re creating and give Gen Z in particular another reason to visit and spend time in the city centre.”
