Jollyes reports strong Christmas trading as it shifts to everyday low pricing model
Jollyes has announced strong Christmas trading with like-for-like sales growth of 6% in the four weeks to 24 December.
The pet retailer enjoyed its biggest-ever trading day on 23 December when it served over 42,000 customers.
Subscribe to TRBTotal growth for the four-week period was 13% as the retailer benefited from the opening of 14 new stores in 2024.
Jollyes has also announced a new pricing model where it will shift from restricting savings to loyalty members to simple low everyday pricing. Some 3,000 prices have been reduced in the retailer’s 100-plus stores to cover two thirds of all 4,500 core items carried by a typical Jollyes shop.
Jollyes Pet Club programme will continue to offer points on purchases and the exchange of 1,000 points for a £2 voucher.
Joe Wykes, chief executive of Jollyes, said: “We understand how much joy a pet brings to families, but we also know the cost of that commitment is high, especially at a time when household budgets are under pressure from energy bills and mortgage payments.
“That’s why we’re simplifying our prices so customers won’t need to be a member to get the value that pet parents demand.
“Being relentless in lowering prices to deliver on our promise to be the best value pet store in town is at the heart of our DNA and the promise we make to our customers.”
The retailer is planning to open new shops in Pontefract, Chichester, Swansea and Chesterfield in the first half of the year and will also relocate one of its oldest stores in Perth to new premises in the town.
It will also be overhauling and expanding its top performing stores in Selby, Waterlooville, Sheffield, Harlow and Keighley.
