Hobbycraft emphasises importance of physical retail as it announces plans for seven new stores
Arts and crafts retailer Hobbycraft is to open seven new stores in 2025.
The news follows the recent launch of the retailer’s fifth UK store of 2024 in Blackpool and the opening of 25 other new stores in the last four years.
Subscribe to TRBIn a statement, Hobbycraft stressed how important bricks-and-mortar retail is to its business due to arts and crafts shopping being regarded more as an experience than a simple transaction.
Each new store features a dedicated digital crafting space and a haberdashery area where customers can test drive products before purchasing. Furthermore, the stores hold regular workshops to give customers the chance to master a new craft or refine their skills.
Dominic Jordan, chief executive of Hobbycraft, said: “Our continued store roll out across the UK illustrates the importance we place in providing customers with a physical presence to gain the full art and craft experience.
“We want to build a communal space for crafters across the UK to build their passion for craft and enhance their creativity, with seven new stores scheduled to open in 2025 and further expansion thereafter.”
Hobbycraft has created 325 new job roles over the last three years and expects to introduce a further 105 positions next year with the new openings.
