Hobbycraft to launch own TV shopping channel
Hobbycraft is to launch its own TV shopping channel as it looks to reach crafters of all abilities.
The retailer said Hobbycraft TV has been been inspired by new Hobbycraft research that discovered video content is a source of craft inspiration with one in three people using YouTube to learn craft skills.
Due to launch in early September, the channel will offer daily demonstrations by craft experts with content that is fully shoppable with hundreds of new brands available to purchase.
Alex Willson, Hobbycraft chief executive, said: “The launch of Hobbycraft TV marks an exciting chapter for the business with the introduction of an innovative new media channel for customers to experience Hobbycraft.
Subscribe to TRB“It will offer a seamless shoppable experience with daily demonstrations, expert guidance and creative content, all designed to inspire, educate and connect with both new audiences and our existing crafting community.”
The channel will be available to watch on Freeview Channel 97 from 7.30am on Thursday 4 September, as well as online at www.hobbycraft.co.uk/TV. Archive episodes will be available on YouTube.
