ebay to acquire Depop from Etsy in $1.2 billion deal
Etsy is to sell its Depop C2C fashion marketplace to eBay for approximately $1.2 billion.
ebay said the acquisition will accelerate its C2C strategy by deepening its reach with younger, fashion-forward consumers and expanding its presence in resale.
Subscribe to TRBIt stated that Depop will benefit from eBay’s global scale and suite of capabilities, including its financial services, shipping solutions, and experiences like its Authenticity Guarantee. eBay will also expand the visibility of Depop’s inventory, including through cross-listing opportunities.
Depop generated annual gross merchandise sales of around $1 billion in 2025 and had seven million active buyers, nearly 90% of which were under the age of 34, It also had more than three million active sellers.
Jamie Ianonne, chief executive officer of eBay. said: “Depop has built a trusted, social-forward marketplace with strong momentum in the pre-loved fashion category, and we are confident that as part of eBay, Depop will be even more well-positioned for long-term growth, benefiting from our scale, complementary offerings, and operational capabilities.
“This acquisition presents an opportunity to advance one of our newest and fastest-growing focus categories with a marketplace that complements our existing presence, and enables us to reach a younger demographic across the expanding recommerce landscape”.
Peter Semple, chief executive officer of Depop, added, “We’re thrilled to begin this next chapter with eBay, whose experience in the C2C fashion space and shared belief in people, opportunity, and a more sustainable future positions us to meaningfully accelerate our marketplace in the U.S. and beyond.”
