eBay completes acquisition of Certilogo
eBay has completed its acquisition of Certilogo, a provider of AI-powered apparel and fashion goods digital IDs and authentication.
With headquarters in Milan, Certilogo uses digital technology to help brands and designers to manage the lifecycle of their garments, while enabling customers to confirm authenticity, access reliable product information, and activate circular services.
The company will continue to be led by its chief executive Michele Casucci following the purchase.
Charis Marquez, vice president of eBay, said: “We are excited to welcome the talented Certilogo team to eBay, as they bring their passion and cutting-edge technology to our community of fashion enthusiasts.
“Through this acquisition, eBay will be able to offer brands secure, connected product solutions that are both flexible and compatible. Brands will also be able to protect their customers from counterfeits and engage in recommerce through counterfeit-proof digital product passports.”
