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Decathlon posts sales increase in “transformative” year

Decathlon has hailed 2023 as a transformative year when it laid strong foundations for the future. The sports retailer said it delivered a robust performance despite… View Article

GENERAL MERCHANDISE NEWS

Decathlon posts sales increase in “transformative” year

Decathlon has hailed 2023 as a transformative year when it laid strong foundations for the future.

The sports retailer said it delivered a robust performance despite the impact of high inflation and a slowdown in consumer spending.

During the year, its revenue grew by 4.4% at a constant exchange rate. When adjusted for unfavourable exchange rates and the impact of the closure of the retailer’s commercial activities in Russia, revenue rose by 1.15% to €15.6 billion.

At the end of the period, Decathlon had a presence in 78 territories with 1,749 stores.

Meanwhile, digital sales accounted for 17.4% of the group’s revenue to mark a 0.7% increase on 2022.

Barbara Martin Coppola, chief executive of Decathlon, said: “In 2023, businesses around the world operated within unprecedented circumstances. At Decathlon, we chose to use this moment to act and to transform. We laid many foundations for the future and I am pleased with the result that we achieved. This is a testament to the dedication and commitment of our teammates.”

Earlier this month, Decathlon announced that it had launched a new brand identity and positioning. This included a new brand icon known as L’Orbit.

Martin Coppola added: “In 2024, with our new ambition and fresh brand launched, we have set Decathlon on a strong trajectory to build happier, healthier societies by Moving People Through the Wonders of Sport.”

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