Brompton sells stake to Decathlon and Chinese investor
Brompton has sold small stakes in its business to French sporting goods retailer Decathlon and Chinese investment firm BA Capital.
The British bike maker said the move will support its next phase of growth, helping expand its global reach and accelerate innovation while retaining its independence, brand, and operating model.
Subscribe to TRBDecathlon Pulse, Decathlon’s innovation arm, has acquired a 10% stake, while BA Capital, an investor in Pap Mart, has bought 5% in deals understood to be worth a collective £18 million.
Brompton is known for its compact folding cycles but has recently diversified with a range of electric bikes.
Will Butler-Adams, chief executive of Brompton, said: “For over fifty years, Brompton has been dedicated to helping people move around cities in a way that is simpler, more flexible and more enjoyable.
“As demand for smarter and more sustainable urban transport continues to grow, we see a tremendous opportunity ahead.
“Decathlon Pulse and BA Capital bring complementary expertise, global networks and a shared belief in our mission. We are excited to welcome them as long-term partners as we continue to grow while staying true to who we are.”
Franck Vigo, chief executive of Decathlon Pulse, said: “Brompton embodies a unique combination of performance, durability and community engagement that perfectly complements our approach. This partnership is about scaling that model while preserving what makes Brompton truly unique.”
