IKEA to open a Decathlon in its Croydon store
IKEA is piloting a partnership with Decathlon through the opening of a standalone Decathlon shop in its Croydon store this spring.
Spanning 1,188 square metres, the unit will have a dedicated customer entrance and offer a selection of over 5,000 products across Decathlon’s hiking, camping, running, fitness, swimming and cycling categories. It will also offer a Buyback service and click and collect.
Subscribe to TRBIKEA said the move will make its Croydon store a one-stop shopping destination for customers’ lifestyle needs.
Kim Chin-Sung, market manager for IKEA Croydon, explained: “We first opened IKEA Croydon back in 1992 and since then, the way people shop has changed.
“At IKEA, we believe that our physical stores have a vital role to play, as a shopping destination and to inspire customers.
“The new Decathlon unit coming to IKEA Croydon is the latest example of us investing in and reimagining our stores to ensure customers and co-workers continue to get the most out of these spaces.”
Mónica Cedres, London city leader for Decathlon UK, said: “This new home at IKEA Croydon represents a bold step in our mission to help more people across the UK and Ireland become active.
“This is the next step in our retail journey to create a personalised local destination where our passionate team of sports experts can help customers rediscover or find their new favourite activity.”
