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AllSaints launches fragrance range in Boots stores across the UK

AllSaints has expanded its partnership with Boots by launching its latest fragrance collection in 93 of the health and beauty retailer’s stores across the UK. The fragrances…

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AllSaints launches fragrance range in Boots stores across the UK

11 December, 2024 | by Angela Beevers

AllSaints has expanded its partnership with Boots by launching its latest fragrance collection in 93 of the health and beauty retailer’s stores across the UK.

The fragrances include the fashion retailer’s Eaux de Parfum collection, which has been developed with fragrance company Scent Beauty and renowned perfumer Gabriela Chelariu.

Launched in September 2024, the collection comprises three signature scents including Sunset Riot Intense, Shoreditch Leather and Ravaged Rose.

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Boots also stocks AllSaints luxury optical ranges, which include a mix of male, female and dual-gender frames.

Catherine Jobling, chief operating officer of AllSaints, said: “We’re thrilled to launch our fragrance range in Boots stores across the UK, building on its online success and helping us to reach more people than ever before.

“The response so far has been fantastic, and we’re excited to see even more customers connect with the collection. This is an exciting step for AllSaints in the fragrance world, where we see great potential for growth.”

Angela Beevers Director of Content & Events Strategy

Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events

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