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Aldi supports new parents with donation of baby essentials

Aldi is donating essential baby items to charities across the UK in a bid to support new parents on low incomes. The supermarket will be giving… View Article

GENERAL MERCHANDISE

Aldi supports new parents with donation of baby essentials

Aldi is donating essential baby items to charities across the UK in a bid to support new parents on low incomes.

The supermarket will be giving 80,000 items from its Mamia range, including nappies and baby wipes, to a range of charities and foodbanks.

The move follows a study by Aldi and YouGov which found that some 77% of new parents across the UK are worried about the cost of essential baby products.

More than half  of new parents said they had struggled to afford essential products for their babies and three in ten admitted to cutting back or going without food themselves to afford essentials for their newborn.

Aldi said the impact appears to be most profound on new parents in Yorkshire and London, where a respective 69% and 59% are struggling to afford essentials for their baby.

Liz Fox, corporate responsibility director at Aldi UK, said: “The cost-of-living crisis is impacting us all, but caring for a child – something that should be such an exciting time – is creating extra stress for those on the lowest incomes.

“At Aldi, we are more committed than ever to supporting those that need it most. Our research shows that an alarming number of new parents are struggling – which is why we want to do more to support them with this latest donation.”

Aldi is making the donation of baby essentials to those in need via community giving platform Neighbourly. The supermarket’s longstanding partnership with Neighbourly sees all its UK stores donate surplus food to causes all year round.

Since the partnership with Neighbourly began in 2019, Aldi has donated more than 25 million meals to more than 3,600 local causes.

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