Aldi helps keep children busy over half-term with activity book donation
Aldi has donated 10,000 activity books to UK charities to help keep children entertained over the school holidays.
To be shared with families in need, the books include games, activities and recipe ideas for kids. The move has also included the supermarket donating a selection of snacks.
The initiative is part of Aldi’s collaboration with community giving platform Neighbourly whose research found that 89% of local causes have seen demand to provide activities for children increase in the last year. The study also found that the cost-of-living crisis is impacting children’s access to items like books and toys.
Liz Fox, corporate responsibility director at Aldi UK, said: “We want to support local communities in any way we can, and we hope these activity books will help to keep children entertained over the school holidays.”
Steve Butterworth, chief executive at Neighbourly, added: “The cost-of-living crisis is creating financial pressure for many families. Aldi’s additional donations will go a long way to putting a smile on children’s faces over the February half-term.”
Aldi’s partnership with Neighbourly has donated 30 million meals to good causes since launching its food donations initiative in 2019. The retailer reached the milestone after donating £250,000 to Neighbourly ahead of the Christmas period and launching its Emergency Winter Foodbank Fund.