Zizzi partners with Tesco on biggest ‘at home’ range
Restaurant brand Zizzi has launched its biggest-ever ‘at home’ range exclusively with Tesco.
Based on Zizzi’s most popular restaurant dishes, the starter, main course and dessert items will be available in Tesco’s supermarket and Tesco Express freezers nationwide.
Products include some of Zizzi’s best-selling items such as Garlic Bread & Cheese, Casareccia Pollo Piccante, Lasagne Bolognese and twists on the classic Chorizo Carbonara and Rigatoni Chicken Della Casa.
The core range also features a trio of 12-inch-long pizzas and Zizzi’s Salted Caramel Brownie and Raspberry & Lemon Cheesecake desserts.
Zizzi will be expanding the range in May to include three vegan, plant-based dishes.
Hannah Skinner, buying manager at Tesco, said: “More consumers are choosing options that allow them to create delicious restaurant experiences at home. We have seen our shoppers recognise the freshness and quality of frozen products and the delicious new Zizzi at home range is exactly what our shoppers are looking for. The frozen category can really help families manage their food waste due to the longer shelf life and we know our shoppers are more conscious of this. We can’t wait to welcome the range into our stores nationwide.”
Zizzi has worked with retail manufacturing partner ESTOM to bring the project to life. The range will be rolled out in 1,200 Tesco and Tesco Express stores from 14 March, and will be supported in store and online through activity on social, email and influencer marketing channels.
Rachel Hendry, marketing director at Zizzi, said: “We are delighted to be bringing our restaurant favourites, all Italian dishes with a twist, to freezers nationwide. Tesco shoppers can enjoy the full Zizzi restaurant experience with a three-course meal including a delicious starter, choice of mains and desserts for great times at home. We’re really proud of the extensive range suiting all taste buds and can’t wait for our loyal fanbase as well as new customers to taste and enjoy.”
